LIFE "GIVES", VISA "TAKES"

Notice the subliminal message here:

When an unsuspecting person passes these billboards
over and over again
two powerful words appear:

LIFE
TAKES

The subconscious mind knows only
tangeable, physical, and real experience
such as, to "TAKE".
... Picture it.

And, biological "LIFE".
... Picture that.

Word order to the subconscious mind is irrelevant.

What is the hidden suggestion
VISA is commanding
to the subconscious minds
of millions of unsuspecting people?

TAKE LIFE
and/or
LIFE TAKES

What repeated command
do these words suggest?

I reject that command
because I believe

LIFE GIVES, and GIVE LIFE.

Who is controlling our subconscious minds?